Weight Watchers wanted a strong on-pack promotion to boost sales of their yogurts and fromage frais in the face of increased competitor activity.
We devised and implemented a 2-tier joint promotion in conjunction with Avon, the worlds largest cosmetics company.
STAGE 1 An on-pack FREE mail-in offer on selected Avon products.
STAGE 2 A Weight Watchers- sponsored competition, entered via leaflet and distributed by Avon’s doorstep representatives.
on-line
affinity partnerships
product development
on-pack activity
direct mail
integrated activity
new product launch
Annabel Karmel
Some people call it snail mail,
however we think it lends a
personnel touch.
TPM Childwise
59/61 Woodside Road
Amersham, Bucks
HP6 6AA
United Kingdom
+44 (0) 8449 670931
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