• Client: Yoplait Petits Filous

    Working closely with the client, we researched and developed a fully integrated campaign that sought to raise brand awareness and communicate the appropriateness of Petits Filous to the prime target audience of new mums.
    The positioning developed is based around the simple premise:“It’s what I imagine perfect parents would do.”
    The program has successfully sought to reinforce the quality values of Petits Filous through association with health, safety and education.
    Utilising a combination of techniques and working with a number of key channel partners, we have successfully communicated with new mothers across a number of years to raise the brand’s profile and generate impressive sales growth. Independent research carried out earlier this year confirms Petits Filous is now viewed as a key component of the new mothers’ weaning regime.

    • online


    • affinity

      affinity partnerships

    • product

      product development

    • onpack

      on-pack activity

    • direct

      direct mail

    • integrated

      integrated activity

    • npd

      new product launch

    • ak

      Annabel Karmel