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    Client: Campbell Soups

    With a seasonal product like soup, the winter period is key to meeting annual sales targets.
    This activity combined direct mail with door to door leaflets.
    The design was targeted at mums who were trying to feed families with restricted budgets.
    The campaign provided wholesome meal ideas using Campbells soups as a key ingredient, together
    with a money off coupon to incentivise purchase.

     
    • online

      on-line

    • affinity

      affinity partnerships

    • product

      product development

    • onpack

      on-pack activity

    • direct

      direct mail

    • integrated

      integrated activity

    • npd

      new product launch

    • ak

      Annabel Karmel