Client: Weight Watchers

    Working with two of the main Weight Watchers licencees we developed a hard hitting on-pack promotion which rewarded every purchase.
    The key to the success of this activity was linking with one of the UK’s major chains of Health Spas which allowed us to provide national coverage for participating consumers thus encouraging participation.
    The Spa chain also provided high value prizes for a second tier of the activity.

    • online


    • affinity

      affinity partnerships

    • product

      product development

    • onpack

      on-pack activity

    • direct

      direct mail

    • integrated

      integrated activity

    • npd

      new product launch

    • ak

      Annabel Karmel